On Friday in Sydney WSP won Best Recruitment Campaign at the 2016 Australian HR Awards for our 2 Steps Ahead recruitment campaign.

WSP Group Talent and Mobility Executive Siobhan Savage said the innovative campaign has had many benefits.


‘The 2 Steps Ahead campaign has had a positive impact on our brand, our recruitment practices and our workplace culture.


‘We are thrilled with the campaign results – they have exceeded our expectations and winning the Australian HR Award is such a bonus.


‘Before we launched the recruitment campaign we did extensive internal research about the culture our people were seeking. This showed they were looking for a high-performing, collaborative and entrepreneurial culture.


‘Our talent brand had to reflect this and 2 Steps Ahead does so perfectly.


‘We got our own people involved in the creative execution by sharing real employee stories and photos. This drove high internal engagement.


‘With a strong digital focus, we partnered with LinkedIn to raise the stakes in the recruitment space. The results speak for themselves.


  • 5,299+ followers acquired on LinkedIn
  • 793,000+ views from the industry on LinkedIn
  • 929 applications received
  • A significant reduction in cost per hire
  • Superior quality candidates applied
  • Considerable improvement in brand recognition.


‘We look forward to extending the 2 Steps Ahead campaign to reinforce our position with high quality talent,’ Ms Savage said.


To see the campaign (including a short video) please visit our Careers page.


 For details about the Australian HR Award visit here.