WSP Group Talent and Mobility Executive Siobhan Savage said the innovative campaign has had many benefits.
‘The 2 Steps Ahead campaign has had a positive impact on our brand, our recruitment practices and our workplace culture.
‘We are thrilled with the campaign results – they have exceeded our expectations and winning the Australian HR Award is such a bonus.
‘Before we launched the recruitment campaign we did extensive internal research about the culture our people were seeking. This showed they were looking for a high-performing, collaborative and entrepreneurial culture.
‘Our talent brand had to reflect this and 2 Steps Ahead does so perfectly.
‘We got our own people involved in the creative execution by sharing real employee stories and photos. This drove high internal engagement.
‘With a strong digital focus, we partnered with LinkedIn to raise the stakes in the recruitment space. The results speak for themselves.
- 5,299+ followers acquired on LinkedIn
- 793,000+ views from the industry on LinkedIn
- 929 applications received
- A significant reduction in cost per hire
- Superior quality candidates applied
- Considerable improvement in brand recognition.
‘We look forward to extending the 2 Steps Ahead campaign to reinforce our position with high quality talent,’ Ms Savage said.
To see the campaign (including a short video) please visit our Careers page.
For details about the Australian HR Award visit here.