An Intelligent Transportation System (ITS) is a combination of leading-edge information and communication technologies used in transportation and traffic management systems, to improve the safety, efficiency and sustainability of transportation networks and reduce traffic congestion.
We work collaboratively with both public and private sector agencies at the forefront of research, innovation and adoption of emerging technologies.
We are in a unique position offering our clients a range of services and providing expert consultancy that helps our clients realise their ITS goals.
Working with us, you'll benefit from our strategic approach to developing robust, cost-effective solutions that meet your business needs.
Our multi-disciplinary team of road, rail, traffic, electrical, control, information and communications' engineers has a wealth of knowledge and experience in identifying user needs and in the selection and application of Intelligent Transport Systems (ITS) technologies.
Our ITS team also includes professionals with extensive experience in procurement, operations, management and maintenance. You'll benefit from our strategic approach to developing robust, cost-effective and compliant solutions. We can act as an independent reviewer during the implementation process.
Some of our key ITS projects include;
  • Brisbane City Council integrated parking management strategy
  • Bruce Highway managed motorways
  • Austroads - Guidance for road operators for Automated vehicles
  • MyRo (Smart Work Zone)


Brisbane City Council integrated parking management strategy
Brisbane is Queensland's most populous city, with 2.3 million residents and counting. While the city continues to prosper, the demand for kerbside parking also continues to grow. This demand for parking is further compounded by issues such as space limitations, and significant changes in private vehicle usage across Australia.
In June 2014, Brisbane City Council established a parking Taskforce to advise Council on how to respond to these emerging parking issues and best manage parking in the future.
We were engaged to advise Council on the policy and technology required to develop an Integrated Parking Management Solution in line with the recommendations of the Taskforce. This involved providing technical and strategic expertise to review the work already undertaken by Council's project team; confirm findings and agree a way forward integrated parking.
Our team is working with Council and stakeholders to develop and assess options to achieve this vision, and to guide and facilitate the development of a delivery framework for its Integrated Parking Management Project.
The project investigated innovative policies and technology options that could improve the customer experience of parking in Brisbane and improve the economic vitality of the city while ensuring value for money in service delivery.
A review of local and international best practice informed the assessment of alternative policy interventions and technology investments as part of an integrated approach to managing parking in the city.
The project sets out the action plan for delivering the Integrated Parking Management Solution to meet the current needs of Brisbane City Council while also being able to rapidly respond to the changes in parking and vehicle technology that are occurring.



Bruce Highway managed motorways
The State-Federal government funded the $34.8 million Bruce Highway Managed Motorway project to help create an integrated road network. The project involves the use of smart technologies on the stretch of Highway between Caboolture and the Gateway Motorway to help maximise its capacity during peak periods.
The Bruce Highway Managed Motorway project contributed the following improvements:


  • controlled introduction of traffic volumes onto the highway at key congestion points to help keep traffic flowing on the highway and delay congestion
  • provision of safer merging conditions for motorists entering the highway, thereby reducing potential for incidents
  • reducing 'stop-start' travel for motorists and helping to improve travel time reliability
  • optimising the performance of the Bruce Highway and maximising its existing capacity until future upgrades can take place
  • provision of technology to allow for a proactive and responsive approach to managing network conditions including responses to congestion, incidents or bad weather.
Increasing transport efficiency is particularly important for long-term development as it provides savings and benefits that disperse throughout the economy.


Austroads - Guidance for road operators for Automated vehicles
Automated road vehicles are expected to be introduced to our roads before the end of this decade. Automated Vehicles or "AVs" offer greater safety benefits than traditional vehicles while promising a more productive commute time.
Austroads has commissioned a study on AV with the aim of providing guidance to public and private road operators in Australia and New Zealand. The purpose of the study is to identify and assess key issues that will enable the vehicles to be able to safely and effectively operate on our road networks, and achieve an optimised level of safety and mobility benefits.
Our work involves consideration of design, operation and maintenance of road side infrastructure, including:
  • Physical infrastructure (designs and maintenance of structures, pavements, line marking and signs)
  • Digital infrastructure (Intelligent Transport Systems, Communication Systems, positioning and mapping systems), including ICT systems like the IoT
  • Road operation (considering mixed fleet operation and how to optimize vehicle throughput)
  • Wider societal considerations that could impact on the level of AV uptake.
When the guidance document is released by Austroads in late 2016, WSP | Parsons Brinckerhoff's contribution will have contributed to a better understanding of the technical status of development and operational models of AV, as well as the implications for elements of infrastructure design, maintenance and operation as a result of stakeholder engagement across the public and private sector.
MyRo (Smart Works Zone)
VicRoads has responsibility for the management of over 22,000 kilometres of roads across Victoria. One of the main challenges VicRoads faces is managing the congestion caused by planned events such as roadworks and non-planned events such as incidents and how these impact on motorist satisfaction levels and journey times.
WSP | Parsons Brinckerhoff is working in partnership with the VicRoads M80 Upgrade Team who are responsible for the management of the CityLink, Tullamarine Widening Project (CTW) among other projects.
The CTW upgrade involves the widening of and improvements to the freeway from the CityLink Tunnels south of the CBD through to Melbourne Airport in the north. While the works will improve conditions for road-users in the long run, in the interim, roadworks will impact on customer journeys and increase safety risks due to changes in the speed limit, road closures and restricted space. Drivers are generally not well informed of what impacts roadworks have on their travel times and the associated road safety risks.
Traditionally tools such as variable message signs, websites, media releases, letters and social media are used to communicate with the travelling public. These methods of communication rely on manual processes which can be inefficient and don't provide the information in real time.
To address this issue, VicRoads and WSP Parsons Brinckerhoff have worked with a range of hardware and software suppliers to develop MyRo - an online tool that uses a range of monitoring devices, closed circuit television (CCTV), Variable Message Signs, social media and a range of other Intelligent Transport Systems (ITS) technologies to provide real-time data to road users.
Benefits include:
  • Collects and analyses real-time traffic data and provides relevant information to the travelling public in real time.
  • Utilises variable message signs to communicate to motorists in real time about upcoming traffic conditions that will impact their journey. This will include advice on optimal routes to ensure the safest and fastest possible journey.
  • Allows for interactions with key internal and external stakeholders via a central point of control that is flexible and accessible.
  • Integrates with the current ITS technology but is also agile enough to adapt with new and evolving technologies when required.
  • Operates in an automated mode with minimal or no human intervention.
  • Utilises the motorist's communications media of choice including Facebook, Twitter, web, SMS. Motorists will be able to subscribe to social media channels before commencing their journey so they have the latest information available to optimise their journey travel time. All information is imparted in a safe, succinct and meaningful way.