5. Demand management – through taxation and incentives not to fly unnecessarily – could provide the final 5% of the reduction. As WSP moves towards becoming a zero-carbon business by 2025, we have introduced a £200 domestic flight carbon levy . We encourage our people to use voice and video conferencing, and to take the train if face-to-face meetings are required. The money raised is reinvested into decarbonisation initiatives for the business.
To date, around 5% of the world’s population has taken a flight and it’s simply not possible to deny that mobility, with the benefits it brings, to a wider range of travellers. The genie can’t be put back in the bottle. Governments, regulators and the industry know this and, rightly, are focussing on how aviation can grow responsibly and sustainably. As we work to 'build back better' in the wake of Covid-19, we must redouble our efforts to reduce carbon emissions in the sector by bringing together our collective imaginations and know how.
It’s a challenge in which we can all play our part. On personal level, I will continue to fly once we re-open our skies – but only when it’s completely essential. For everything else, I'll continue to champion video conferencing now that we have proven undoubtedly that it works.