The single person shopping for food | WSP Skip to content
  • Who We Are

    We are the sum of our collective passion, vision and expertise.

    Discover our people, purpose and stories that have helped shape the organization we are today and are inspiring the one we will become.

    Who We Are
    • What We Stand For
    • Our Story
    • Corporate Responsibility
    • Regional Leadership
    Corporate Responsibility
    • Communities
    • Corporate Governance
    • Diversity and Inclusion
    • Ethics and Integrity
    • Health and Safety
    • Sustainability
    Featured Content

    Future Ready

    With Future Ready we see the future more clearly and challenge our teams across the world to advise…

  • What We Do

    We shape the communities of tomorrow and help society thrive.

    With an intimate sense of local realities, we look at complex problems from different angles and deliver solutions that break paradigms.


    View All

    • Sectors
    • Services
    • Projects
    What We Do
    • Property and Buildings
    • Transport and Infrastructure
    • Project Management Services
    • Advisory Services
    Featured Content

    Rapid Responses to the Impacts of COVID-19

    Helping clients globally to prepare, respond and recover

  • Insights

    Our global experts offer compelling insights that provide new perspectives.

    Read inspiring articles that challenge the status quo by reframing current issues, sparking fresh conversations and finding new solutions.

    View all
    Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
    Featured Content

    Digital Twins Contribute to Infrastructure…

    Driving optimal outcomes for projects and communities

  • Careers

    Help us shape the future

    Join a collaborative team of experts that thrives on complex challenges and unconventional thinking.

    See more
    Careers
    • Join Us
    • Early Career
    • Experienced Professionals
    • Why Choose WSP
    Featured Content

    WSP is hiring in power

    Care to join us in doing purposeful, sustainable work that helps shape communities and the future?…

  • Who We Are
    • What We Stand For
    • Our Story
    • Corporate Responsibility
      • Who We Are
      • Accountable for Tomorrow
        • Communities
        • Corporate Governance
        • Diversity and Inclusion
        • Ethics and Integrity
        • Health and Safety
        • Sustainability
    • Regional Leadership
  • What We Do
    • Property and Buildings
    • Transport and Infrastructure
    • Project Management Services
    • Advisory Services
  • Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
  • Careers
    • Join Us
    • Early Career
    • Experienced Professionals
    • Why Choose WSP
Back

We are locally dedicated with international scale.

Oman - English

International

  • Global
    English - Français

Americas

  • Canada
    English - Français
  • Chile
    Español
  • Colombia
    Español
  • Mexico
    Español
  • Panama
    Español
  • Peru
    Español
  • United States
    English

Africa

  • South Africa
    English

Asia

  • China
    中文(简体) - English
  • Hong Kong
    English
  • India
    English
  • Malaysia
    English
  • Philippines
    English
  • Singapore
    English
  • South Korea
    한국어(대한민국) - English
  • Thailand
    English

Europe

  • Denmark
    Dansk
  • Finland
    Suomi
  • France
    Français
  • Germany
    Deutsch
  • Greenland
    Kalaallisut - English
  • Netherlands
    Nederlands
  • Norway
    Norsk
  • Poland
    Polski - English
  • Romania
    English
  • Spain
    Español
  • Sweden
    Svenska - English
  • Switzerland
    Deutsch - English
  • United Kingdom
    English

Middle East

  • Kuwait
    English
  • Oman
    English
  • Qatar
    English
  • Saudi Arabia
    English
  • United Arab Emirates
    English

Oceania

  • Australia
    English
  • New Zealand
    English
Worldwide Offices
    • Investors

      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Read more
      Investors
      • Corporate Governance
      • Press Releases
      • Reports & Filings
      • Stock Information
      • Shareholder Information
      • Presentations and Events
      Corporate Governance
      • Audit Committee
      • Board of Directors
      • Business Conduct Hotline
      • Constating Documents
      • Governance Documents
      • Governance Ethics and Compensation Committee
      • Mandates
      Reports & Filings
      • AIF
      • Annual
      • Information Circular
      • Quarterly
      • SEDAR Filings
      • Sustainability
      Stock Information
      • Analyst Coverage
      Shareholder Information
      • Acquisitions
      • Dividends
      • Drip
      • FAQ
      Featured Content
      Thn-Web-Q12021-Results

      WSP's 2021 Annual Meeting of Shareholders

      This year again, the Corporation will be holding its Meeting as a completely virtual meeting, which…

    • Investors
      • Corporate Governance
        • Investors
        • Corporate Governance
          • Audit Committee
          • Board of Directors
          • Business Conduct Hotline
          • Constating Documents
          • Governance Documents
          • Governance Ethics and Compensation Committee
          • Mandates
      • Press Releases
      • Reports & Filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information Circular
          • Quarterly
          • SEDAR Filings
          • Sustainability
      • Stock Information
        • Investors
        • Stock Information
          • Analyst Coverage
      • Shareholder Information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and Events
    • News

      Progress happens quickly.

      Stay up to date with our latest global news, events, awards and more.

      News
      • Latest News
      • Press Releases
      • Events and Webinars
      Featured Content

      Scaling Up Healthcare Capacity At Speed

      With the spread of the COVID-19 pandemic, our global healthcare network and specialist teams have…

    • Contact us

      We are dedicated to our local communities and driven by global talent.

      Contact us to find out how our diversified offering, world-class expertise and geographical reach can assist you in achieving your vision.


      Follow us

      Contact us
      • Send a Message
      • Offices
    • Investors

      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Read more
      Investors
      • Corporate Governance
      • Press Releases
      • Reports & Filings
      • Stock Information
      • Shareholder Information
      • Presentations and Events
      Corporate Governance
      • Audit Committee
      • Board of Directors
      • Business Conduct Hotline
      • Constating Documents
      • Governance Documents
      • Governance Ethics and Compensation Committee
      • Mandates
      Reports & Filings
      • AIF
      • Annual
      • Information Circular
      • Quarterly
      • SEDAR Filings
      • Sustainability
      Stock Information
      • Analyst Coverage
      Shareholder Information
      • Acquisitions
      • Dividends
      • Drip
      • FAQ
      Featured Content
      Thn-Web-Q12021-Results

      WSP's 2021 Annual Meeting of Shareholders

      This year again, the Corporation will be holding its Meeting as a completely virtual meeting, which…

    • Investors
      • Corporate Governance
        • Investors
        • Corporate Governance
          • Audit Committee
          • Board of Directors
          • Business Conduct Hotline
          • Constating Documents
          • Governance Documents
          • Governance Ethics and Compensation Committee
          • Mandates
      • Press Releases
      • Reports & Filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information Circular
          • Quarterly
          • SEDAR Filings
          • Sustainability
      • Stock Information
        • Investors
        • Stock Information
          • Analyst Coverage
      • Shareholder Information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and Events
    • News
      • Latest News
      • Press Releases
      • Events and Webinars
    • Contact us
      • Send a Message
      • Offices
  1. $name
  2. Insights
  3. The single person shopping for food

The single person shopping for food

Jiro stops to collect his dinner on his walk home from work. Like most people, he’s mostly vegan, and he’s stopping off to pick up measured-out ingredients. He doesn’t need a shopping list, or even to pick the food himself: his wearable technology has a meal already planned, and the items have been selected for him – he’s even paid upfront. The menu is based on data from his favourites, biometric sensors and his calendar - Jiro is playing football later and needs to fuel his workout.

map marker United Kingdom | 06 January, 2020

Less water, energy and waste

Food is priced according to its environmental footprint. It’s the summer and water is scarcer, so earlier that day, Jiro adapted his account settings to place more importance on the water footprint of the food he buys. His wearable technology takes this into consideration and recommends products that have a lower water footprint. 

Buying exactly what he needs also helps Jiro to minimise food and packaging waste, and the energy he uses to cook. Easy access to utility companies’ online portals mean Jiro has a good understanding of his energy and water usage, and he can see he is using less water than his neighbours – and well below his water footprint target. So, when he reviewed his dinner earlier, Jiro decided to treat himself to a more water-intensive luxury: asparagus.

Decentralised water supply and treatment

The fruit and vegetables Jiro buys are all grown in nearby vertical farms, created by repurposing old multi-storey car parks that became largely redundant with the advent of shared autonomous electric vehicles. The farms have low ground, carbon and water footprints. They utilise water that is harvested, treated and supplied locally.

Jiro’s apartment block captures and treats its own rainwater to supplement supply from the grid. Smart meters and rain sensors, linked to predictive data on usage, tell the system in the block how much water it should be storing and when is the best time to obtain it. Harvested water can be treated fairly simply on site – for either drinking, irrigating vertical gardens or flushing toilets – because more stringent regulations ensure there are many fewer chemicals in the environment at risk of leaching into water supplies. For example, cleaning and cosmetic products are now designed with fewer chemicals.

Late in the evening, when Jiro gets home from his football game, he checks his water usage – he’s still well under the summer-time 80-litre daily limit and it’s no longer peak-time - so he decides to have a bath rather than a shower. While it runs, he checks his online health portal. The system has reported his healthy meal and exercise back to his AI doctor and he’s earned credits he can spend himself or donate to a good cause. 

There’s also a message waiting for him. It’s from his teammates – congratulating him on scoring the winning goal.

How will water scarcity change daily life?

1 / 3

How will water scarcity change daily life?

2 / 3

How will water scarcity change daily life?

3 / 3
Previous Next
Read more about the Future of Water

More on this subject

thn-Circular-Economy

March 2021 | 7 minutes

Building A Circular Economy

Blog
Resources
thn-turning-the-tide

March 2021

Turning the Tide

Feature
Mobility , Places , Resilience , Resources , Climate
thn-the-future-water

March 2021

The Future of Water is Now

Feature
Climate , Resilience , Resources , Technology
Project-Delivery_Website-Thumbnail

March 2021

Alliance Contracting Drives Value for Water Projects

Feature
Resilience , Resources
Digital_Twins_Website-Thumbnail

March 2021

Digital Twin: Your Essential Partner in Water Management

Feature
Places , Resilience , Technology
Data-Management_Website-Thumbnail

March 2021

Focusing Data On Sustainable Water Delivery

Feature
Places , Resilience , Resources , Society , Technology
thn-insights-designing-built-environment

March 2021

Designing the Built Environment Through a Wider Lens

Society , Climate , COVID-19 , Resilience
thn-wp-alliance-contracting

February 2021

Leveraging Project Procurement and Delivery Approaches for Positive Outcomes

White Paper
Mobility , Places , Resources , COVID-19 , Resilience
Indigenous Cultures-Thumbnail

February 2021

Embracing Indigenous Cultures to Address Infrastructure Needs

Feature
Places , Resilience , Society
thn-what-else-Net-zero-better-normal

January 2021 | 11 minutes

What Else Can Net Zero Do For Us?

Blog
Resilience , Resources , Society , COVID-19
Thn-Web-VZ-ITS-Article6

December 2020

Creating Safe Road Ecosystems

Feature
Mobility , Technology , Places , Society
thn-wsp-uber-whitepaper

December 2020

Future Ready Kerbside: Creating Places That Put People First

Australia
White Paper
Places , Resilience , Society

Share this page

  • Share on Facebook - Warning, this link will open a new tab.
  • Share on Linkedin - Warning, this link will open a new tab.
  • Share on Twitter - Warning, this link will open a new tab.
  • Share on Skype - Warning, this link will open your Skype application.

Related themes and tags

  • Society (125)

  • Technology (119)

  • Resources (36)


  • Digital transformation (39)
  • Future Ready (106)
  • Retail (2)
  • Waste (11)
  • Water (42)
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  • Who We Are
  • What We Stand For
  • Our Story
  • Future Ready
  • Regional Leadership
  • Our Offices
  • What We Do
  • Sectors
  • Services
  • Projects
  • Insights
  • Climate
  • Mobility
  • Places
  • Society
  • Resources
  • Technology
  • Careers
  • Join Our Team
  • Spontaneous Application
  • Corporate
  • Sustainability
  • Health and Safety
  • Investors
  • Business Conduct Hotline
  • News
  • Corporate Governance
  • Ethics and Integrity
    ©2021 WSP
    • The WSP Logo
    • Privacy Policy
    • Anti-Spam Commitment
    • Cookie Policy
    • Terms of Use
    ©2021 WSP

    Exiting our Website

    You are about to leave WSP.com and are being redirected to a job opportunity at Louis Berger, which has been recently acquired by WSP in the US.