Work on the strategic plan began last summer, and since then, WSP has helped UTA achieve several milestones.
UTA was the winner of the first round of the American Dreams Ideas Challenge, earning a $10,000 prize to form an implementation plan for the project, entitled “Maas Movement,” in Salt Lake City. MaaS Movement is a partnership with Salt Lake City, UDOT, and UTA, with support from various academic and private stakeholders.
“The goal of MaaS Movement is to reduce vehicle usage for middle class families in Salt Lake City, and reduce transportation costs while achieving multiple benefits such as increased transit ridership, environmental benefits and increased connectivity,” Shirazi said.
WSP is coordinating the project development and grant application process across stakeholders, conducting background research and writing white papers, assisting with the business and partnership models, creating a framework and methodology for metrics and evaluation, and pulling together presentation and submission materials for the grant application.
That success continued when MaaS Movement also won the second round of the American Dreams Ideas Challenge, receiving a $30,000 prize to finalize the MaaS Movement plan. WSP is currently engaged in finalizing the details for submission into the final round, for a grant prize of $1million.
WSP has been conducting background research for the innovative mobility strategic plan, including planned internal and external stakeholder coordination, and is in the process of writing a draft for the plan.
The firm is also supporting a collaborative effort between UTA and UDOT to develop autonomous vehicle shuttle demonstration projects.
“WSP has assisted in the background considerations and organization of the overall project, and continues to support the project through safety and operations plans, website development and communications, and evaluation framework and metrics,” Shirazi said.