SAN FRANCISCO, CA — Laura Guzman has been appointed senior vice president and director of marketing and business development for the U.S. property and buildings practice at WSP, a global engineering and professional services consultancy.
In her new position, Ms. Guzman will oversee the U.S. property and buildings marketing and business development organization and serve as a liaison across departments and market sectors. She will identify new product and service offerings leveraging WSP’s specialty services, numerous market sectors and strategic partnerships. She will also engage directly with clients to enhance the end-to-end client experience.
“Laura’s marketing experience and her track record as strategic business development professional make her the ideal candidate for this leadership position,” commented Rich Driggs, president of WSP’s U.S. property and buildings practice. “We look forward to growing our client base and entering new markets under Laura’s direction.”
Previously, Ms. Guzman was vice president of marketing and business development for WSP’s San Francisco property and buildings practice. Prior to joining WSP | Parsons Brinckerhoff, she led corporate marketing, operations and business development for Microdesk, a global design technology consultancy. Microdesk partners with leading AECO organizations to implement innovative technologies and processes, including Building Information Modeling (BIM), to design, build, and operate buildings and infrastructure more efficiently, more sustainably and more profitably. She previously worked with a leading architecture and urban planning firm in Washington, DC, supporting its international design and town planning divisions, and with a prominent Washington, DC PR agency managing public relations and public policy campaigns for various food and agriculture clients.
An active member of the Urban Land Institute (ULI), Ms. Guzman serves as a member of the organization’s Public Development & Infrastructure Council, a volunteer with the UrbanPlan program, and member of the special committee that created the UrbanPlan for Public Officials program. She is also a member of SMPS and active alumnus of her alma mater, currently serving as President of the Cornell University College of Agriculture & Life Sciences Alumni Association Board (CALSAA), Vice President of the Cornell NorCal Alumni Association, and member of the Cornell President’s Council of Cornell Women (PCCW). Ms. Guzman received MBA and BS degrees from Cornell University.
About WSP USA
WSP USA, formerly WSP | Parsons Brinckerhoff, is the U.S. operating company of one of the world's leading engineering and professional services firms—WSP. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment sectors. With more than 7,000 people in 100 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com