Our team was challenged to create a neighborhood around the Salesforce Transit Center that will create a memorable and safe venue experience, enhanced by advances in technology. Our SMART team is providing technology design and consulting services for a range of solutions. An integrated digital platform will enhance the passenger/visitor experience, increase revenue potential from retail, advertising and sponsorship, and serve as an operational efficiency and public safety tool for the facility operator, utilizing location-aware technology.
Visitor information systems including a large schedule board, digital signage and mobile applications will enhance visitor experiences and meet expectations of today’s digital-age users, while inter-building integrated public safety and emergency communications systems will increase safety in the building. The facility will have a converged communications platform and indoor location services using Bluetooth beacon systems. These beacon systems help buildings become more efficient in delivering services while visitors have a more personal experience with the space.
Current applications will help visitors with real time wayfinding, wireless access at ticket gates, and retail purchases including tickets, food and essentials. Mass data gathered from the application can be used to predict staffing needs, send mass security alerts and ease traffic congestion.