As data becomes more valuable many businesses face the growing challenge of communicating key information in an easy-to-understand format.
The presentation of data can range from technical communication for internal employees who understand a topic, through to the education of a complex topic to external stakeholders with little or no understanding. The best communication medium in this case is often a clear visual presentation.
A solution to the problem is to leverage the power of information architecture and data visualization to develop communication tools, employing graphics and text to convey complex topics. This can take the form of infographics and handouts, through to traditional web applications, as well as interactive designs and presentations.
The best approach to develop such communication tools is via a clearly defined step-by-step, collaborative process between all relevant stakeholders. Once knowledge has been gathered for a new project, an initial conceptual map is the best starting point as the foundation for the final product.
The most effective process includes a continuous loop of feedback and revisions between key decision makers and stakeholders, until the product is finalized and approved. An example of this process includes:
User Experience (UX) definition