The single person shopping for food | WSP Skip to content
WSP WSP
WSP WSP
  • Who We Are

    We are the sum of our collective passion, vision and expertise.

    Discover our people, purpose and stories that have helped shape the organization we are today and are inspiring the one we will become.

    Who We Are
    • What We Stand For
    • Our Story
    • Corporate Responsibility
    • Regional Leadership
    Corporate Responsibility
    • Communities
    • Corporate Governance
    • Ethics and Integrity
    • Health and Safety
    • Inclusion and Diversity
    • Sustainability
    Featured Content
    bnr-corporate-responsibility-diversity-new-(002)

    Embracing a diverse and inclusive culture

    Our commitment to being a Great Place to Work means we choose to continuously challenge the status-quo…

  • What We Do

    We shape the communities of tomorrow and help society thrive.

    With an intimate sense of local realities, we look at complex problems from different angles and deliver solutions that break paradigms.


    View All

    • Sectors
    • Services
    • Projects
    What We Do
    • Property and Buildings
    • Transport and Infrastructure
    • Project Management Services
    • Advisory Services
    Featured Content

    Champlain Hudson Power Express Transmission Line

    High-voltage transmission line bringing hydropower-generated electricity from Canada to New York City…

  • Insights

    Our global experts offer compelling insights that provide new perspectives.

    Read inspiring articles that challenge the status quo by reframing current issues, sparking fresh conversations and finding new solutions.

    View all
    Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
    Featured Content

    Pursuing Sustainability and Productivity Gains…

    WSP's Digital Project Delivery white paper explores how to enable projects to be built faster and with…

  • Careers

    Help us shape the future

    Join a collaborative team of experts that thrives on complex challenges and unconventional thinking.

    See more
    Careers
    • Join Us
    • Early Career
    • Experienced Professionals
    • Why Choose WSP
    Featured Content

    Less Talk, More Action

    Join a collaborative team of experts that thrives on complex challenges and unconventional thinking.

  • Who We Are
    • What We Stand For
    • Our Story
    • Corporate Responsibility
      • Who We Are
      • Accountable for Tomorrow
        • Communities
        • Corporate Governance
        • Ethics and Integrity
        • Health and Safety
        • Inclusion and Diversity
        • Sustainability
    • Regional Leadership
  • What We Do
    • Property and Buildings
    • Transport and Infrastructure
    • Project Management Services
    • Advisory Services
  • Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
  • Careers
    • Join Us
    • Early Career
    • Experienced Professionals
    • Why Choose WSP
Back

We are locally dedicated with international scale.

Oman - English

International

  • Global
    English - Français

Americas

  • Brazil
    Português
  • Canada
    English - Français
  • Chile
    Español
  • Colombia
    Español
  • Mexico
    Español
  • Panama
    Español
  • Peru
    Español
  • United States
    English

Africa

  • South Africa
    English

Asia

  • China
    中文(简体) - English
  • Hong Kong
    English
  • India
    English
  • Malaysia
    English
  • Philippines
    English
  • Singapore
    English
  • South Korea
    한국어(대한민국) - English
  • Thailand
    English

Europe

  • Denmark
    Dansk
  • Finland
    Suomi
  • France
    Français
  • Germany
    Deutsch
  • Greenland
    English - Kalaallisut
  • Italy
    Italiano
  • Netherlands
    Nederlands
  • Norway
    Norsk
  • Poland
    Polski - English
  • Romania
    English
  • Spain
    Español
  • Sweden
    Svenska - English
  • Switzerland
    Deutsch - English
  • United Kingdom
    English

Middle East

  • Kuwait
    English
  • Oman
    English
  • Qatar
    English
  • Saudi Arabia
    English
  • United Arab Emirates
    English

Oceania

  • Australia
    English
  • New Zealand
    English
Worldwide Offices
    • Investors

      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Read more
      Investors
      • Corporate Governance
      • Press Releases
      • Reports & Filings
      • Stock Information
      • Shareholder Information
      • Presentations and Events
      Corporate Governance
      • Audit Committee
      • Board of Directors
      • Business Conduct Hotline
      • Constating Documents
      • Governance Documents
      • Governance Ethics and Compensation Committee
      • Mandates
      Reports & Filings
      • AIF
      • Annual
      • Information Circular
      • Quarterly
      • SEDAR Filings
      • Sustainability
      Stock Information
      • Analyst Coverage
      Shareholder Information
      • Acquisitions
      • Dividends
      • Drip
      • FAQ
      Featured Content

      WSP's Q4 and 2022 Results

      We released our 2022 fourth quarter and year end results on March 8, 2023 after market close.

    • Investors
      • Corporate Governance
        • Investors
        • Corporate Governance
          • Audit Committee
          • Board of Directors
          • Business Conduct Hotline
          • Constating Documents
          • Governance Documents
          • Governance Ethics and Compensation Committee
          • Mandates
      • Press Releases
      • Reports & Filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information Circular
          • Quarterly
          • SEDAR Filings
          • Sustainability
      • Stock Information
        • Investors
        • Stock Information
          • Analyst Coverage
      • Shareholder Information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and Events
    • News

      Progress happens quickly.

      Stay up to date with our latest global news, events, awards and more.

      News
      • Latest News
      • Events and Webinars
      Featured Content

      Climate Change Webinars

      Discover case studies addressing climate change adaptation and mitigation projects. WSP experts will…

    • Contact us

      We are dedicated to our local communities and driven by global talent.

      Contact us to find out how our diversified offering, world-class expertise and geographical reach can assist you in achieving your vision.

      Contact Us

      Follow us

      Contact us
      • Request a Proposal
      • Send a Message
      • Find an Expert
      • Offices
      Featured Content

      Our Offices

      Acting locally means being present in our communities. With eight offices throughout the Middle East,…

    • Investors

      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Read more
      Investors
      • Corporate Governance
      • Press Releases
      • Reports & Filings
      • Stock Information
      • Shareholder Information
      • Presentations and Events
      Corporate Governance
      • Audit Committee
      • Board of Directors
      • Business Conduct Hotline
      • Constating Documents
      • Governance Documents
      • Governance Ethics and Compensation Committee
      • Mandates
      Reports & Filings
      • AIF
      • Annual
      • Information Circular
      • Quarterly
      • SEDAR Filings
      • Sustainability
      Stock Information
      • Analyst Coverage
      Shareholder Information
      • Acquisitions
      • Dividends
      • Drip
      • FAQ
      Featured Content

      WSP's Q4 and 2022 Results

      We released our 2022 fourth quarter and year end results on March 8, 2023 after market close.

    • Investors
      • Corporate Governance
        • Investors
        • Corporate Governance
          • Audit Committee
          • Board of Directors
          • Business Conduct Hotline
          • Constating Documents
          • Governance Documents
          • Governance Ethics and Compensation Committee
          • Mandates
      • Press Releases
      • Reports & Filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information Circular
          • Quarterly
          • SEDAR Filings
          • Sustainability
      • Stock Information
        • Investors
        • Stock Information
          • Analyst Coverage
      • Shareholder Information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and Events
    • News
      • Latest News
      • Events and Webinars
    • Contact us
      • Request a Proposal
      • Send a Message
      • Find an Expert
      • Offices
  1. $name
  2. Insights
  3. The single person shopping for food

The single person shopping for food

Jiro stops to collect his dinner on his walk home from work. Like most people, he’s mostly vegan, and he’s stopping off to pick up measured-out ingredients. He doesn’t need a shopping list, or even to pick the food himself: his wearable technology has a meal already planned, and the items have been selected for him – he’s even paid upfront. The menu is based on data from his favourites, biometric sensors and his calendar - Jiro is playing football later and needs to fuel his workout.

map marker United Kingdom | 06 January, 2020

Less water, energy and waste

Food is priced according to its environmental footprint. It’s the summer and water is scarcer, so earlier that day, Jiro adapted his account settings to place more importance on the water footprint of the food he buys. His wearable technology takes this into consideration and recommends products that have a lower water footprint. 

Buying exactly what he needs also helps Jiro to minimise food and packaging waste, and the energy he uses to cook. Easy access to utility companies’ online portals mean Jiro has a good understanding of his energy and water usage, and he can see he is using less water than his neighbours – and well below his water footprint target. So, when he reviewed his dinner earlier, Jiro decided to treat himself to a more water-intensive luxury: asparagus.

Decentralised water supply and treatment

The fruit and vegetables Jiro buys are all grown in nearby vertical farms, created by repurposing old multi-storey car parks that became largely redundant with the advent of shared autonomous electric vehicles. The farms have low ground, carbon and water footprints. They utilise water that is harvested, treated and supplied locally.

Jiro’s apartment block captures and treats its own rainwater to supplement supply from the grid. Smart meters and rain sensors, linked to predictive data on usage, tell the system in the block how much water it should be storing and when is the best time to obtain it. Harvested water can be treated fairly simply on site – for either drinking, irrigating vertical gardens or flushing toilets – because more stringent regulations ensure there are many fewer chemicals in the environment at risk of leaching into water supplies. For example, cleaning and cosmetic products are now designed with fewer chemicals.

Late in the evening, when Jiro gets home from his football game, he checks his water usage – he’s still well under the summer-time 80-litre daily limit and it’s no longer peak-time - so he decides to have a bath rather than a shower. While it runs, he checks his online health portal. The system has reported his healthy meal and exercise back to his AI doctor and he’s earned credits he can spend himself or donate to a good cause. 

There’s also a message waiting for him. It’s from his teammates – congratulating him on scoring the winning goal.

How will water scarcity change daily life?

1 / 3
Crops 900x514

How will water scarcity change daily life?

2 / 3

How will water scarcity change daily life?

3 / 3
Previous Next
Read more about the Future of Water

More on this subject

thn-The Demands for Critical Minerals

March 2023

The Demands for Critical Minerals

Canada
Blog
Decarbonization , Resources
thn-Mining Green Transition2

March 2023

Succeeding in the Green Transition

Canada
Blog
Climate , Resources
thn-healthcare-trends-facilities

March 2023

How integrated data analytics can drive Future Ready™ healthcare in a post-COVID world

Australia
Feature
Technology , COVID-19
thn-floodvue-digital-tool-west-palm-florida

March 2023

How WSP’s Digital Flood Management Tool is Safeguarding Communities

Feature
Resources
thn-Digital Project Delivery

January 2023

Pursuing Sustainability and Productivity Gains with Digital Project Delivery

White Paper
Technology
043-Polymer-Technology-Thumbnail

January 2023

Polymer Technology Increases a Mines Life Through Better Tailings Management

Feature
Resources
042-VR-Mining-Thumbnail

January 2023

Increased Use Cases for Virtual Reality in the Mining Sector

Feature
Resources , Technology
013-Mining-Relinquishment-Thumbnail

November 2022

Shifting the Paradigm of Mine Relinquishment

Australia
Feature
Resources
thn-electric-aviation-emerging

November 2022 | 8:00 minutes

Electric Aviation and Advanced Air Mobility Emerging as a Viable Future for Air Travel

United States
Feature
Mobility , Technology
012-Mining-Habitat-UAV-Thumbnail

November 2022

An Innovative Approach to Monitoring Using UAVs

Biodiversity , Resources
thn-featured-taoyuan

October 2022

From Silos to Integration

New Zealand
Technical Paper
Technology
Thn-Website-LA-Bus-Podcast

September 2022

Podcast: Electrifying the Los Angeles Bus Fleet

United States
Podcast
Climate , Society , Decarbonization , WSP-and-Engineering-Matters , COP27 , Technology

Share this page

  • Share on Facebook - Warning, this link will open a new tab.
  • Share on Linkedin - Warning, this link will open a new tab.
  • Share on Twitter - Warning, this link will open a new tab.
  • Share on Skype - Warning, this link will open your Skype application.

Related themes and tags

  • Society (151)

  • Technology (161)

  • Resources (79)


  • Digital transformation (50)
  • Economy (6)
  • Environment (100)
  • Future Ready (116)
  • Retail (3)
  • Waste (14)
  • Water (44)
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  • Who We Are
  • What We Stand For
  • Our Story
  • Future Ready
  • Regional Leadership
  • Our Offices
  • What We Do
  • Sectors
  • Services
  • Projects
  • Insights
  • Climate
  • Mobility
  • Places
  • Society
  • Resources
  • Technology
  • Careers
  • Join Our Team
  • Spontaneous Application
  • Corporate
  • Sustainability
  • Health and Safety
  • Investors
  • Business Conduct Hotline
  • News
  • Corporate Governance
  • Ethics and Integrity
    ©2023 WSP
    • The WSP Logo
    • Privacy Policy
    • Anti-Spam Commitment
    • Cookie Policy
    • Terms of Use
    ©2023 WSP

    Exiting our Website

    You are about to leave WSP.com and are being redirected to a job opportunity at Louis Berger, which has been recently acquired by WSP in the US.