Transportation services have expanded remarkably in the past few decades, and thanks to advances in technology, travelers now have multiple options to suit their needs.
Emerging options include ride-hailing services, city bike-share programs and dockless e-scooters, while smartphone apps have made it easier to use buses and light rail. The technology in passenger vehicles has also developed considerably to make travel safer and more efficient, from simple GPS navigation to collision and lane-departure warnings, adaptive cruise control and other, now commonplace driver-assistance systems.
State highway agencies have transitioned to electronic tolling, which allows for congestion pricing and other road-usage charges that will eventually succeed antiquated motor fuel taxes, and also help improve traffic flow, idling and pollution.
But these technology advancements also present new challenges for travelers as each transportation mode requires separate payment methods, making it difficult for users to travel seamlessly, understand their total transportation cost and how to better manage these costs.
“Some of those challenges we face include rallying the political will to support and finance this evolution, concerns about revenue impacts to individual agencies, objections from private companies such as parking and EV charging operators, and the technical risks inherent in such a significant upgrade from legacy booking and payment systems,” said Paula Hammond, WSP USA senior vice president and national multimodal market leader.
One way WSP USA is addressing these modern mobility challenges is through its Mobility Marketplace, a seamless payment platform that allows travelers to more efficiently manage transportation costs by maximizing the benefits of Future Ready® technology.
The goal of the Mobility Marketplace is to put travelers first by using advanced technology to make it easier for them to budget, plan and pay for their transportation needs.