This means holding community meetings that educate the public in a way that targets various demographics (age, gender, socio-economic level) so everyone will understand. Measuring the success of these meetings goes beyond counting the number of people who show up, it’s about getting a broad spectrum of the population to participate.
As each project milestone is achieved, stakeholder engagement managers do an evaluation with all of the stakeholders and base the assessment of success on the feedback received.
Essentially, it’s about helping people understand each other. The long-term goal is to manage expectations and the effect the mine has on a community, so that the work we do today will impact positively on the community long past the life of the mine.
The good news is many companies do get it right. They go the extra mile to do what’s right for the community — environmentally, economically and socially. Sometimes doing the right thing takes a little longer, due to the education process and the collaborative meetings, but at the end of the day it saves time and money and creates a strong foundation of mutual respect and productivity which is valuable to the community and the mine. Everyone wins.