bnr-rebrand
  1. We are WSP
  2. News
  3. WSP unveils new brand identity and worldwide light up campaign

WSP unveils new brand identity and worldwide light up campaign

WSP, one of the world’s leading professional services firms is thrilled to unveil its new brand identity and officially begin a unique celebration of its iconic projects.

To mark the occasion, several WSP projects worldwide will be illuminated in red. This symbolizes the company’s renewed identity and highlights its visionary thinking, technical expertise and know-how.

From New Zealand to Montréal with stops in Finland, Denmark, Scotland, England and the US, WSP projects will light up the skies in WSP iconic red at dawn today.

WSP’s refreshed brand and Light Up campaign speak to the firm we are today and unite us around our common story and points of difference. Our journey is one of vision, passion, and relentless drive, and we are excited to contribute to illuminating the path forward for the communities we serve.
img-rebrand
Our exciting new brand is centered on our talented people and reflects everything about WSP, who we are at our core, and what we want to be known for. This Light Up campaign is our Visioneer way to bring our global community of about 73,000 professionals together and celebrate the breadth of our services and the depth of our global reach.

WSP projects included in the campaign:

  • Auckland Harbour Bridge, in Auckland, New Zealand
  • One Za'abeel, in Dubai, UAE
  • Raippaluoto bridge, in Mustasaari, Finland
  • Experimentarium, in Copenhagen, Denmark
  • Greengairs East Wind Farm, in Greengairs, Scotland
  • Durley Chine, in Bournemouth, England
  • 22 Bishopsgate, in London, England
  • Esplanade tranquille du Quartier des spectacles, Montréal, Canada
  • WSP’s Head office, Montreal, Canada
  • Beacon Park, Irvine, California

 

To unite the global community of WSP’s professionals, the event is broadcast live on all WSP channels and includes interviews, project highlights, and a countdown to each lighting event.

The WSP Communications and Marketing Team and the WSP Lighting Team partnered with KEEL & DRP in the UK to bring this vision to life, reinforcing the strong partnerships that drive WSP's success. 

About WSP

As one of the largest professional services firms in the world, WSP exists to future-proof our cities and our environment. It provides strategic advisory, engineering, and design services to clients seeking sustainable solutions in the transportation, infrastructure, environment, building, energy, water, and mining sectors. Its about 73,000 trusted professionals are united by the common purpose of creating positive, long-lasting impacts on the communities it serves through a culture of innovation, integrity, and inclusion. In 2023, WSP reported $14.4 B (CAD) in revenue. The Corporation’s shares are listed on the Toronto Stock Exchange (TSX: WSP).

For more information, please contact:

Maxime Chagnon
Director, Media and Public Affairs
WSP in Canada
Phone: +1 514 441-1580
[email protected]