series of blog posts, we’ve looked at how a digital twin and the power of algorithms could transform the way road networks are designed and delivered. In this post, I’d like to focus on how this same digital approach could be used to engage customers much more deeply in the process." /> series of blog posts, we’ve looked at how a digital twin and the power of algorithms could transform the way road networks are designed and delivered. In this post, I’d like to focus on how this same digital approach could be used to engage customers much more deeply in the process." />
Skip to content
WSP WSP
WSP WSP
  • Who we are
    We are the home of ambitious, passionate, and innovative engineering experts, scientists and advisors.

    Read more
    Who we are
    • Our story
    • Future Ready
    • Corporate responsibility
    • Our Offices
    • UK and Ireland Leadership
    • Global Strategic Plan
    • Our impact
    Corporate responsibility
    • Communities
    • Corporate governance
    • Ethics and integrity
    • Health and safety
    • Inclusion and belonging
    • Sustainability
    • UK Policies
    Featured content
    thn-strat-plan-2025
    Pioneering change for empowered growth

    As world shapers, our 2025-2027 Global Strategic Action Plan captures our…

  • What We Do
    We shape the communities of tomorrow and help society thrive.

    Our understanding of local, regional and national needs enables us to deliver solutions that better connect people with places, now and in the future.


    View All

    • Sectors
    • Services
    • Projects
    What We Do
    • Property and buildings
    • Transport and infrastructure
    • Earth and environment
    • Digital services and solutions
    • Planning and development
    • Energy
    • Water
    • Advisory
    Property and buildings
    • Commercial and mixed use
    • Cultural
    • Decarbonising property & buildings
    • Education
    • Existing Buildings
    • Healthcare
    • Heritage
    • High-rise
    • How to net zero
    • Industry
    • Local government
    • Mission critical facilities
    • Modern methods of construction
    • Pharmaceuticals and life science
    • Placemaking development and urban regeneration
    • Residential
    • Sports and stadia
    • Town planning and consulting
    • Workplace
    Transport and infrastructure
    • Asset management
    • Aviation
    • Bridges
    • Defence
    • How to net zero
    • Infrastructure planning and consulting
    • Local government
    • Maritime
    • Project, programme and commercial management
    • Rail and transit
    • Roads and highways
    • Transport planning
    • Tunnels
    Earth and environment
    • Acoustics, noise and vibration
    • Air quality
    • Asbestos and hazardous material
    • Cultural heritage and archaeology
    • Environmental assessment and management
    • How to net zero
    • Kit-of-parts approach
    • Landscape Architecture
    • Nature-based solutions
    • Waste management
    • Water
    Digital services and solutions
    • Daisy
    • Data science advisory solutions
    • Digital and data advisory services
    • Digital solutions for water
    • Digital transport planning
    • How to net zero
    • Kit of parts
    Planning and development
    • Environmental assessment and management
    • How to net zero
    • Infrastructure planning and consulting
    • Land referencing and land assembly
    • Landscape architecture
    • Local government
    • Placemaking development and urban regeneration
    • Stakeholder engagement and strategic communications
    • Town planning and consulting
    • Transport planning
    • Urban planning and design
    Energy
    • Energy transition
    • How to net zero
    • Hydrogen energy
    • Nuclear energy
    • Offshore wind
    • Solar energy
    Water
    • Asset management for water
    • Desalination
    • Digital solutions for water
    • Drinking water supply
    • How to net zero
    • Industrial water
    • Minewater management
    • Nature based solutions
    • Storm water and flood risk management
    • Wastewater treatment
    • Water infrastructure
    • Water planning and advisory
    • Water resources
    Advisory
    • Asset management
    • Data Science Advisory Solutions
    • Digital advisory
    • Economics
    • ESG strategy
    • How to net zero
    • Investor and lenders advisory
    • Net zero and sustainability advisory
    • Project, programme and commercial management
    • Public private partnerships and capital investment
    • Transformation and change management
    Featured content
    thn-net-zero
    How to Net Zero

    How WSP can help you decarbonise with confidence

  • Insights
    Our experts offer compelling insights that provide new perspectives.

    Read inspiring articles that challenge the status quo by reframing current issues, sparking fresh ideas and conversations.

    View all
    Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
    Featured content
    thumbnail-water-research
    Navigating the Waters of Change

    We explore the urgent global water crisis, the innovative strategies being employed…

  • Careers
    What if you could do the kind of work the world needs?

    With us, you can. Make your best impact with WSP, where the culture and people also make it the best work of your life.

    Find out more
    Careers
    • Job opportunities
    • Early Career
    • Experienced Professionals
    • Why join us?
    Featured content
    Thn-Web-Careers-Landing
    Careers in Engineering, Professional Services & the…

    Shape a better future for us all and a brighter future for you. With us, you can.

  • Who we are
    • Our story
    • Future Ready
    • Corporate responsibility
      • Who we are
      • Accountable for Tomorrow
        • Communities
        • Corporate governance
        • Ethics and integrity
        • Health and safety
        • Inclusion and belonging
        • Sustainability
        • UK Policies
    • Our Offices
    • UK and Ireland Leadership
    • Global Strategic Plan
    • Our impact
  • What We Do
    • Property and buildings
      • What We Do
      • Expertise at your service
        • Commercial and mixed use
        • Cultural
        • Decarbonising property & buildings
        • Education
        • Existing Buildings
        • Healthcare
        • Heritage
        • High-rise
        • How to net zero
        • Industry
        • Local government
        • Mission critical facilities
        • Modern methods of construction
        • Pharmaceuticals and life science
        • Placemaking development and urban regeneration
        • Residential
        • Sports and stadia
        • Town planning and consulting
        • Workplace
    • Transport and infrastructure
      • What We Do
      • Expertise at your service
        • Asset management
        • Aviation
        • Bridges
        • Defence
        • How to net zero
        • Infrastructure planning and consulting
        • Local government
        • Maritime
        • Project, programme and commercial management
        • Rail and transit
        • Roads and highways
        • Transport planning
        • Tunnels
    • Earth and environment
      • What We Do
      • Expertise at your service
        • Acoustics, noise and vibration
        • Air quality
        • Asbestos and hazardous material
        • Climate Resilience
        • Cultural heritage and archaeology
        • Environmental assessment and management
        • How to net zero
        • Kit-of-parts approach
        • Landscape Architecture
        • Nature-based solutions
        • Net Zero
        • Waste management
        • Water
    • Digital services and solutions
      • What We Do
        • Cyber Security Services
        • Daisy
        • Data science advisory solutions
        • Digital and data advisory services
        • Digital solutions for water
        • Digital transport planning
        • How to net zero
        • Kit of parts
    • Planning and development
      • What We Do
      • Expertise at your service
        • Environmental assessment and management
        • How to net zero
        • Infrastructure planning and consulting
        • Land referencing and land assembly
        • Landscape architecture
        • Local government
        • Placemaking development and urban regeneration
        • Stakeholder engagement and strategic communications
        • Town planning and consulting
        • Transport planning
        • Urban planning and design
    • Energy
      • What We Do
      • Expertise at your service
        • Energy transition
        • How to net zero
        • Hydrogen energy
        • Nuclear energy
        • Offshore wind
        • Solar energy
    • Water
      • What We Do
        • Asset management for water
        • Desalination
        • Digital solutions for water
        • Drinking water supply
        • How to net zero
        • Industrial water
        • Minewater management
        • Nature based solutions
        • Storm water and flood risk management
        • Wastewater treatment
        • Water infrastructure
        • Water planning and advisory
        • Water resources
    • Advisory
      • What We Do
      • Expertise at your service
        • Asset management
        • Data Science Advisory Solutions
        • Digital advisory
        • Economics
        • ESG strategy
        • How to net zero
        • Investor and lenders advisory
        • Net zero and sustainability advisory
        • Project, programme and commercial management
        • Public private partnerships and capital investment
        • Transformation and change management
  • Insights
    • Climate
    • Mobility
    • Places
    • Resources
    • Society
    • Technology
    • Meet our Changemakers
  • Careers
    • Job opportunities
    • Early Career
    • Experienced Professionals
    • Why join us?
Select your language and location

We are locally dedicated with international scale.

International
  • Global
    English — Français
Americas
  • Brazil
    Português
  • Canada
    English — Français
  • Chile
    Español
  • Colombia
    Español
  • Mexico
    Español
  • Panama
    Español
  • Peru
    Español
  • United States
    English
Africa
  • South Africa
    English
Asia
  • China
    中文(简体) — English
  • Hong Kong
    English
  • India
    English
  • Indonesia
    English
  • Malaysia
    English
  • Philippines
    English
  • Singapore
    English
  • South Korea
    한국어(대한민국) — English
  • Thailand
    English
Europe
  • Denmark
    Dansk
  • Finland
    Suomi
  • France
    Français
  • Germany
    Deutsch
  • Hungary
    English
  • Italy
    Italiano
  • Netherlands
    Nederlands
  • Norway
    Norsk
  • Poland
    Polski
  • Romania
    English
  • Spain
    Español
  • Sweden
    Svenska
  • Switzerland
    Deutsch — Français
  • Turkey
    Turkish
  • United Kingdom
    English
Middle East
  • Kuwait
    English
  • Oman
    English
  • Qatar
    English
  • Saudi Arabia
    English
  • United Arab Emirates
    English
Oceania
  • Australia
    English
  • New Zealand
    English
Worldwide offices
    • Investors
      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Find out more
      Investors
      • Corporate governance
      • Press releases
      • Reports and filings
      • Stock information
      • Shareholder information
      • Presentations and events
      Corporate governance
      • Audit committee
      • Board of directors
      • Business Conduct Hotline
      • Constating documents
      • Governance documents
      • Governance ethics and compensation committee
      • Mandates
      Reports and filings
      • AIF
      • Annual
      • Information circular
      • Quarterly
      • SEDAR+ filings
      • Sustainability
      Stock information
      • Analyst coverage
      Shareholder information
      • Acquisitions
      • Dividends
      • FAQ
      Featured content
      Thn-Web-IR-2025-Q1-Results
      WSP's Q1 2025 Results

      We released our 2025 first quarter results on May 7, 2025 after market close.

    • Investors
      • Corporate governance
        • Investors
        • Corporate Governance
          • Audit committee
          • Board of directors
          • Business Conduct Hotline
          • Constating documents
          • Governance documents
          • Governance ethics and compensation committee
          • Mandates
      • Press releases
      • Reports and filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information circular
          • Quarterly
          • SEDAR+ filings
          • Sustainability
      • Stock information
        • Investors
        • Stock Information
          • Analyst coverage
      • Shareholder information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and events
    • News
      Progress happens quickly.

      Stay up to date with our projects, news, events and more.

      News
      • Latest news
      • WSP in the media
      • Our Awards
      • Events and webinars
      Featured content
      our-awards-thumbnail-image (1)
      Award Winning Engineering and Project Management

    • Contact us
      We are dedicated to our local communities and driven by global talent.

      We solve problems for our clients and the communities we serve, meeting the needs of today and tomorrow’s challenges. Contact us to find out how we…

      Contact Us

      Follow us

      Contact us
      • Request a proposal
      • Send a message
      • Find an expert
      • Offices
    • Investors
      Discover our diverse business, financial results and strategic ambitions.

      We are committed to delivering sustainable value to our shareholders and exceptional professional services to our clients.

      Find out more
      Investors
      • Corporate governance
      • Press releases
      • Reports and filings
      • Stock information
      • Shareholder information
      • Presentations and events
      Corporate governance
      • Audit committee
      • Board of directors
      • Business Conduct Hotline
      • Constating documents
      • Governance documents
      • Governance ethics and compensation committee
      • Mandates
      Reports and filings
      • AIF
      • Annual
      • Information circular
      • Quarterly
      • SEDAR+ filings
      • Sustainability
      Stock information
      • Analyst coverage
      Shareholder information
      • Acquisitions
      • Dividends
      • FAQ
      Featured content
      Thn-Web-IR-2025-Q1-Results
      WSP's Q1 2025 Results

      We released our 2025 first quarter results on May 7, 2025 after market close.

    • Investors
      • Corporate governance
        • Investors
        • Corporate Governance
          • Audit committee
          • Board of directors
          • Business Conduct Hotline
          • Constating documents
          • Governance documents
          • Governance ethics and compensation committee
          • Mandates
      • Press releases
      • Reports and filings
        • Investors
        • REPORTS & FILINGS
          • AIF
          • Annual
          • Information circular
          • Quarterly
          • SEDAR+ filings
          • Sustainability
      • Stock information
        • Investors
        • Stock Information
          • Analyst coverage
      • Shareholder information
        • Investors
        • Shareholder Information
          • Acquisitions
          • Dividends
          • Drip
          • FAQ
      • Presentations and events
    • News
      • Latest news
      • WSP in the media
      • Our Awards
      • Events and webinars
    • Contact us
      • Request a proposal
      • Send a message
      • Find an expert
      • Offices
  1. We are WSP
  2. Insights
  3. using digital technology to engage customers in road projects

Using digital technology to engage customers in road projects

In our series of blog posts, we’ve looked at how a digital twin and the power of algorithms could transform the way road networks are designed and delivered. In this post, I’d like to focus on how this same digital approach could be used to engage customers much more deeply in the process.
map marker United Kingdom | 02 October 2018

 By Adrian Malone, Head of Digital Project Delivery and BIM, WSP in the UK

How will it affect me?
Naturally, everyone affected by a new road scheme is keen to know about the impact it will have on their journeys. Will it make their journey to work faster? If so, by how much? Will it reduce congestion at that roundabout that always seems to be busy? Currently, it’s hard for road users to get answers to such specific questions. Digital technology could change that.

Here’s what customer engagement could look like in the future. Let’s imagine a new distribution centre and associated road scheme is being built next to a large food manufacturing facility. The office manager, Janya, is hosting her monthly team meeting. This month, the meeting is focusing on the new development and road scheme. Janya is keen for her team to understand what the project will mean for them.

3D and augmented reality
Opening a smartphone app provided by the design team, Janya ‘flicks’ an image up on the interactive whiteboard. It’s a 3D representation of the scheme, linked to the digital twin. Using gestures on her phone she’s able to navigate through the scheme and show her team exactly where everything will be in relation to their facility. Then they hold their own smartphones up to the window to get an augmented reality view of exactly what the scheme will look like, superimposed on today’s view. They have seen some drawings before, but this makes it much easier for them to understand what will be built and how it will really look.

Next, Janya uses the app to run a simulation of the construction sequence on the whiteboard. It shows how quickly the work will be completed and how disruption will be minimised, with construction robots undertaking the groundworks and rapid installation of elements that have been manufactured off-site. Mindful of safety, Janya’s team is impressed that this scheme will be one of the first in the UK to separate the construction workers from both the live traffic environment and construction machinery.  The team remarks at how the construction scheme is much more like their own manufacturing process – not like a building site at all.

Better informed, better prepared
Following the meeting, the team retain access to the digital model through their smartphones so they can explore how the scheme will affect them. One team member, Josh, is a shift worker and, because a lot of the construction work will happen at night, he’s particularly interested to see how the project will affect him. 

First, he looks at what difference the scheme will make when it’s completed. He enters his home location into the app and can see his existing journey to work, travel time, and the pinch points. Josh then selects the new road and sees how this will provide an alternative route to work, which should save him around 10 minutes each morning. The route planner compares current journey times using real traffic-flow information with predicted traffic flows for when the new facility and road are both open.

Next, Josh checks whether there will be any delays while work is being undertaken. He enters his personal shift pattern into the app and sees that there will be three days where the model recommends he allows an additional 15 minutes for his journey. With a quick tap, Josh can add a reminder to his personal calendar about these dates and send the information to the satnav in his car. Should the construction schedule change, he will automatically receive updates.

Thanks to the digital twin, people like Josh, Janya and thousands of others affected by the new road, will be better informed, better prepared and more engaged with the project.


About Adrian Malone:
Adrian is Head of Digital Project Delivery and BIM for Transport & Infrastructure at WSP in the UK. With more than 20 years of experience in the construction sector, Adrian has spent the majority of his career engaged with innovation and research in BIM and digital training including EU-funded research on industrialised  construction, BIM initiatives with professional institutions such as RICS and APM, and most recently, I3P. Adrian has a master’s degree in information systems, and combines his technical knowledge with a strong people and customer focus. He has experience in contacting and consulting organisations as well as both construction and facilities management. Adrian is a passionate advocate for innovation and digital transformation in the construction and engineering sector. Follow him on LinkedIn here.

Read the other articles in our series here Read how WSP connects people for the future here

More on this subject

Procurement-Paradigm-Thumb

July 2025

Procurement Paradigms: Reflections on collaborative approaches for tunnels and underground construction projects

Global
svg-icon White Paper
Decarbonization , Mobility
thn-Airport Master Planning

July 2025

Enhancing Airport Master Planning in Latin America

Global
svg-icon White Paper
Decarbonization , Mobility , Resilience , Technology
ICW--scott-mcinnes-thumbnail

June 2025

In conversation with Scott McInnes

svg-icon Blog
Technology
Expect Different Thumbnail 563 x 220 px new

June 2025 | 3 min

5 areas to focus on to future-proof buildings

United Kingdom
svg-icon Blog
Technology , Society
thumbnail-insight-podcast-landing-page

June 2025

Future Ready ideas for a better tomorrow

svg-icon Blog
Technology
Co-design Thumbnail

June 2025 | 5 min 3 sec

Optimising whole-building performance with our co-design tool

United Kingdom
svg-icon Blog
Technology
thn-Navigating-Data-Center-Resilience

May 2025 | 4:52 minutes

Navigating Data Center Resilience

United States
svg-icon Feature
Resilience , Technology , Energy Transition
thn-Canary Wharf Station

May 2025

Removing Barriers to Develop Integrated Public Transport

Global
svg-icon Feature
Mobility , Places , Technology
thn-Keeping-Infrastructure-Improvements-on-Course

May 2025 | 3:24 minutes

Keeping Infrastructure Improvements on Course at the World’s Busiest Airport and Anywhere Else

United States
svg-icon Feature
Mobility
Making urban mobility convenient_thumbnail

May 2025 | 4 minutes

Making Urban Mobility Convenient

svg-icon Blog
Mobility , Technology
thn-Efficient EHS Assessments

May 2025 | 4 minutes

Efficient EHS Assessments with a Repurposed Tool

Global
Technology
Tunnels-FFFS_article-Thumbnail

April 2025

Exploring Road Tunnel Fixed Fire Fighting Systems

Global
svg-icon Feature
Resilience , Technology

Share this page

  • Share on Facebook - Warning, this link will open a new tab.
  • Share on Linkedin - Warning, this link will open a new tab.
  • Share on Twitter - Warning, this link will open a new tab.
  • Share on Skype - Warning, this link will open your Skype application.

Related themes and tags

  • Mobility (188)

  • Technology (166)


  • Infrastructure (73)
  • Transportation (72)
  • Digital transformation (31)
  •  
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  •   Page will open in a new tab
  • Who We Are
  • Our story
  • Future Ready
  • UK and Ireland leadership
  • Our offices
  • What We Do
  • Sectors
  • Services
  • Projects
  • Insights
  • Climate
  • Mobility
  • Places
  • Society
  • Resources
  • Technology
  • Careers
  • Job opportunities
  • Early career
  • Experienced professionals
  • Why join us?
  • Corporate
  • Policies
  • Sustainability
  • Health and safety
  • Investors
  • Business Conduct Hotline
  • News
  • Corporate governance
  • Ethics and integrity
    ©2025 WSP
    • The WSP logo
    • Privacy notice
    • Anti-spam commitment
    • UK corporate governance statement
    • UK policies
    • Cookie notice
    • Terms of use
    • Supplying to WSP
    ©2025 WSP
    Exiting our Website

    You are about to leave WSP.com and are being redirected to a job opportunity at Louis Berger, which has been recently acquired by WSP in the US.