To align with Eden Project’s core mission, sustainable travel needed to be placed at the heart of the transport and mobility strategy. So how could we help the client team to align the transport and mobility strategy to the project and client ethos?
Our transport experts utilised innovative insights and solutions adopted on similar projects across the world. These ideas were built around principles of active travel and pedestrianisation as well as using the transport strategy to support economic goals. For example, the strategy increases dwell time for visitors in Morecambe to activate the local economy, boost small businesses and generate social value.
Sustainability was also a driver in our proposals to use existing underutilised infrastructure. This involved using park and ride facilities situated outside of the town and maximising the five-mile Morecambe railway branch line which provides east-west connectivity to stations on the United Kingdom’s West Coast Mainline.