The primary sector in Aotearoa, New Zealand, is changing. From climate change and environmental regulation to the demands of an increasingly discerning consumer market, the challenges rival any we have faced to date. 

It's important that we accelerate the transition towards a primary sector that is not only more productive but also sustainable and robust. This entails focusing on the sale of top-tier, high-value products to global markets, catering to sophisticated and discerning customers and buyers.

Both government and private sector leaders are presented with an unprecedented opportunity to proactively enhance the primary sector, making it more resilient and internationally competitive.

As part of WSP New Zealand’s regional business, we support the primary industries to capitalise on the opportunities generated by these challenges. 

Our qualified and experienced team comes from a diverse background of primary industry and rural professions, providing a range of rural sector expertise. Our experience and services cover paddock to plate, working with farmers and growers, processors, industry, governments, organisations, and regional councils.

We have two distinct teams: Sustainable Land and Rural Water; that work collaboratively to solve complex issues for our clients. Our team also has the strength of the broader network of experts within WSP including planners, environmental scientists, and engineers, in Aotearoa New Zealand and around the world.