Mode shift: Safety interventions pave way for transport transformation

Speed limit reductions, cycleways, and clear markings are typically associated with improving road safety, but did you know they could also pave the way for more people to ditch their cars? Recent research from WSP has shed light on the benefits of these kinds of interventions, highlighting how they could be crucial in encouraging a shift towards more active modes of transport.
MOde shift - cycleway Seville

Cyclist on bike lane, Seville.

Mode shift - Ruse

Aerial view of City of Ruse, Bulgaria.

Mode shift - walking bus