Customer Centred Design: Giving People What They Really Want

Taking a human-centred approach to designing transport infrastructure is important to ensure that we are supporting better access for a diverse group of users. But it’s easier said than done. While other industries have long depended on customer research to innovate and flourish, public transport is more challenging than most: how do we design for the diverse needs, expectations and experiences of Sydneysiders – now and in the future?