Leveraging the data in this way meant it could be analysed more easily and the outputs more readily communicated to Musholm. The SBTs guidance was then used to develop an approach to prioritisation.
Initially, areas where it was judged Musholm could make the biggest impact focused on protecting structural habitats. Upon further examination, and with WSP’s data-based insights, Musholm felt sufficiently confident to expand its targets to include protecting endangered, threatened, and protected (ETP) marine wildlife species related to fishing as part of their supply chain.
Musholm is currently finalising the targets, and the resources to be able to track and report on them, ready for validation by SBTN.
Stakeholder engagement
As with other sustainability frameworks, stakeholder engagement is core to the SBTN process and central to setting and achieving targets with the broadest possible benefits is engaging the whole value chain.For Musholm, this includes feed companies, and fisheries since feed is the number one materiality in Musholm’s supply chain.
WSP has been liaising with the feed company, BioMar, and Danish Pelagic Producers Organization (DPPO), which represents the fisheries, around their own target-setting journeys. This has included hosting knowledge-sharing meetings aimed at identifying common target areas to pursue collaboratively. WSP also facilitated Musholm’s and the fisheries’ participation at Denmark’s Folkemødet national festival, which brings together policy makers, community representatives, organizations, business and citizens to debate issues concerning the country. The event provided a platform for Musholm and DPPO to increase public awareness of pelagic fishing and fish farming, and to communicate the challenges and opportunities around their work to reduce their nature footprints.